This section doesn’t currently include any content. Add content to this section using the sidebar.

mothers love

Add your deal, information or promotional text


All things World of E'lur in the media.

Press Releases

The World of E’lur Presents A Unique Shopping Experience in the Eastern Market District of Detroit

Detroit, 2/23/2023 –

The World of E’lur presents the E’lur Femme Appare! Launch Event

Date: Saturday, March 18, 2023

Time: 1:00p-5:00pm 

Location: 1550 Gratiot Ave, Eastern Market District, Detroit, MI

This event will feature the city sophisticated designs of one of Detroit’s premier style brands
E’lur Femme Appare!. 

“E’lur Femme Appare!’s target demographic is YOU … The uniquely beautiful you, complete with curves and confidence.  E’lur
Femme Appare! allows you to Ascend! into an Attitude! where you can Aspire! to Amaze! and Adore! your authentic self the real and imperfectly perfect you.” 

With music, wine and an atmosphere that is as unique as the brand itself, E’lur Femme Appare! launches its collection of city chic statement pieces for the woman on the go.  ’’Our collections are unique in that we have paired statement pieces and staple pieces, we have chosen vibrant color pallets that accentuate and appeal to the eye.  We have an assortment of hand selected shoes, purses, jeans and sundresses: everything you’ll need to enhance and complete your look.’’

You can shop the collection online at

After the event, we will make an in-kind donation to Alternative for Girls. This nonprofit organization’s mission is
close to our hearts as part of E’lur Femme’s philosophy is to bring out the inner beauty, confidence, attitude, and amazement of women.

The World of E’lur is an African American, Hispanic, women and veteran owned company based in Detroit, MI.  E’lur Femme Appare! is a ladies’ clothing and accessories line from the World of E’lur family of brands.

Contact Information: 

Shawn Rule, CEO 

The Philosophy


Make a Request

Whether you need something for a special occasion or have a question regarding cleaning and care, send us a note and one of our consulatants will get back to you as soon as possible. We're here to help.